Sweet Cheeks Diaper Bank

OBJECTIVES

  1. Create a compelling brand that linked her goal with the local community.
  2. Make working with us quick and easy.
  3. Create and maintain a strong local and online presence to empower local businesses and volunteers to commit to our cause.

In mid-2015, Megan Fischer reached out to me with an idea she couldn’t get out of her head. She just learned that Cincinnati, Ohio, the city we both grew up, in was ranked as having the second highest poverty rate in Ohio. Thinking of her children, she learned a basic need for babies, diapers, was not covered under WIC, food stamps or any social program. Without having a diaper bank in the community, this left low income families with a difficult decision. Pay the bills or diaper their child. This simply broke her heart.

After being inspired by her local church, she decided to start thinking of ways to help. At this point she reached out to me with an idea that would change our community forever.

I want to start a diaper bank and I would like your help…

Starting from the beginning, I worked with Megan by first getting an understanding of what she wanted to accomplish. Her goal was to solve diaper need in the greater Cincinnati area. We knew right away that this is a HUGE problem and one that would not easily be solved. After going back and forth between ideas and potential solutions, I uncovered the main objectives on the path to solving her goal.

HOW I ACCOMPLISHED THIS

GOAL: CREATE A COMPELLING BRAND THAT created a link between THE LOCAL COMMUNITY and Sweet Cheeks Diaper Bank.
GOAL: MAKE WORKING WITH US QUICK AND EASY.
GOAL: CREATE AND MAINTAIN A STRONG LOCAL AND ONLINE PRESENCE TO EMPOWER BUSINESSES, community leaders AND VOLUNTEERS TO COMMIT TO OUR CAUSE.

For more information or to donate to this great cause, please visit www.sweetcheeksdiaperbanks.org!